model wearing length define tubing mascara
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2025 Mascara-trends: Hvad er in, hvad er ud

Fra modeugernes catwalks til sociale medier tager nye skønhedstrends konstant form. I dag har du uendelige måder at eksperimentere med trending makeup-looks på – selv når det kommer til en skønhedsklassiker så tidløs som mascara.

Engang brugte kvinder blot mascara til at mørkne deres øjenvipper. Nu har makeupelskere adgang til et utal af mascaraformler og maskarabørstetyper til at fremhæve deres øjne på forskellige måder.

Volumegivende mascara kan hjælpe dig med at opnå den dristige vippetrend. Forlængende mascara kan forlænge vipperne mod himlen. Farvet mascara kan skabe et legende statement. Og kreative påføringstricks, som mascara-lagdelingsteknikker, giver mulighed for endnu mere tilpasning.

Så hvilke af disse muligheder skal du prøve, hvis du vil være opdateret med mascaratrends i 2025? Her vil vi dykke ned i dette års mascara-do's og don'ts – inklusive mascaratrends inspireret af catwalk-looks, sociale medier og mere. Derudover vil vi se på de bedste mascaraer til dramatiske vipper i 2025. Og vi vil diskutere de vippeplejetips, du har brug for for at holde dine vipper flotte hele året rundt. Lad os dykke ned!

LD product image

Mascara Trends That Are “In” for 2025

Which mascara trends are rising in popularity this year? We’ve already spotted a few favorites:

  • In: No-Mascara Looks
    Surprise—the year’s biggest mascara trend is looking like you’re not wearing any at all. The #fullfacenomascara trend is huge on social media, with creators pairing makeup looks with bare lashes.
    Get the look: A lash-enhancing serum can help your natural lashes look lush (even without makeup). What if you have light or blond lashes that need mascara to pop? Or if you just don’t feel “done” leaving the house without mascara? Choose a natural-looking mascara formula, such as our new Length Define Tubing Mascara, that creates a “your lashes but better” look.

  • In: Colored Mascara
    For lashes, fun colors are the new black. Multicolored eye looks with blue, green, pink, and even burgundy mascara are trending right now.
    Get the look: If you’re interested in colored mascara and how to wear it like a pro, choose a shade that complements your eye color or outfit.

  • In: Tubing Mascara
    Yes, you can have a natural-looking mascara, nearly smudge-proof mascara, and long-lasting mascara all in one. Tubing formulas work by forming “tubes” around each lash. They’re gaining popularity for their multiple benefits.
    Get the look: Swap out your regular mascara for a tubing mascara—you might just get hooked. Our new Length Define formula uses tube technology to extend lashes and offers easy removal to help you avoid lash damage.


Mascara Trends That Are “Out” for 2025

This year, we’re wearing less of these lash looks (until they come back in style again, of course):

Out: Heavy, Clumpy Mascara
With natural-looking lashes trending, we’re avoiding lashes that look stiff, heavy, and over-mascaraed. Our number one tip for how to prevent clumpy mascara? Don’t let your mascara dry between coats; layer while the product is still wet.

Out: Overly Dramatic False Lashes
In 2025, we’re saving our false lashes for special occasions and favoring more natural mascara options for everyday wear.

Out: Waterproof Mascara
The waterproof mascara benefits don’t outweigh the negatives, in our lash expert opinion. Waterproof formulas can be difficult to remove, leading to damaged lashes.

model with LD mascara

Why Mascara is a Must-Have in your Beauty Routine

Even with a more natural lash look trending for 2025, mascara still belongs in your makeup bag. Mascara is a timeless staple for good reason. Here’s why we’re all-in when it comes to mascara:

Enhances Natural Beauty: Mascara opens up your eyes and makes them look more awake. For many people, mascara is the one product they need to feel “done” and ready to face the day.

Customizable Looks: There are as many types of mascara (lengthening, volumizing, curling, “clean beauty” mascaras) as there are looks you can create with them. Buildable formulas let you go from natural to dramatic with a single product, in just a few coats.

Low Maintenance: Unlike makeup that requires frequent touchups, such as lipstick, mascara lasts all day.

Lash Health Benefits: Some mascaras include nourishing ingredients. For example, our Double-Ended Volume Set and Length Define Tubing Mascara both feature peptides, biotin, and panthenol to help fortify and condition lashes, preventing breakage.

Universal Appeal: You don’t have to be a certain age or look a certain way to wear mascara. Beautiful lashes look good on everybody!

How to Choose the Right Mascara for You

Now that we’ve covered the mascara trends that are in and out for 2025, it’s clear that mascara is a must-have. But you don’t want just any mascara—you need the right mascara for your unique needs.

Fortunately, it’s easy to learn how to choose the right mascara (and how to choose the right mascara wand) for your lashes.

To choose a mascara, first identify the benefits that are most important to you. Do you crave lashes that look fuller and darker? Then you’ll want to select the best mascara for volume. Are longer lashes your priority? Opt for a formula that lengthens and extends. Want lifted lashes? Choose a mascara that locks in curl.

Next, think about your lifestyle and any mascara issues you might have had in the past. If you need your mascara to last from early morning to late night, you might want a smudge-resistant tubing mascara. If you live in a damp climate or have watery eyes, a water-resistant formula is a good idea. Are your eyes easily irritated? Try a mascara for sensitive eyes.

model with LD Mascara 2

Mascara Application Tips

Once you have the perfect mascara, achieving the look you want is all about application. We love these mascara hacks for beginners and experienced makeup users, too:

Elevate your lash look by starting with a great canvas. A physician-developed lash serum (like our RevitaLash® Advanced) can transform your natural lashes to look lush, dramatic, and healthy—all the better to help your mascara really pop.

Coat each and every lash: Wiggle your mascara wand as you move it upward from the base of your lashes to the tips.

Want a feathery, natural look? Use a metal lash comb to remove clumps. Curl your lashes before applying mascara for a lifted look.

Learn how to layer mascara for a bold look. Coat lashes with a volumizing lash primer before applying your mascara for maximum fullness.

Need a visual? Check out YouTube to learn step-by-step mascara application for beginners.

In addition to these tips, let’s look a few common mascara mistakes (and how to fix them):

  • Overapplying mascara. Using too much product can give your lashes a clumpy, spidery look. To avoid this, use a tissue to wipe excess mascara off the wand before applying.
  • Curling lashes after using mascara. To avoid damage, never curl lashes with mascara on. They can stick to the curler and rip out. Always curl your lashes before using mascara, and use gentle pressure to avoid pulling lashes.
  • Removing mascara too harshly. Don’t rub or pull on your lashes while trying to remove your mascara. Instead, to remove regular non-tubing mascara, press a cotton round saturated with makeup remover on your closed eyelid for a few seconds to let the mascara loosen. Then gently wipe away the mascara.

To remove tubing mascara, splash your eyes with warm water to loosen the mascara tubes. Then, gently slide the tubes from the eyelashes without tugging or pulling. Follow with makeup remover if needed for full removal. (Removing waterproof mascara without damage is difficult; that’s why we don’t recommend wearing it.)

Conclusion: On-Trend Lashes Start with Healthy Lashes

Whether you choose to experiment with tubing mascara, colored mascara, or the no-mascara look this year, all of these trends have one thing in common: They start with healthy, beautiful natural lashes. Gorgeous lashes never go out of style—even as popular styles change. So, stick with your lash care routine (or start one today!) and make 2025 the year of your best lashes yet.

Double-Ended Mascara
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Length Define

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