Lashes & Brows: The Secret to a Minimalist Makeup Look

Why Brows and Lashes Matter in Minimalist Beauty

If you favor minimalist makeup, you should pay extra attention to your lashes and brows. The reason? These features play a significant role in defining your face. This is especially true when you forgo heavy lip color or eyeshadow.

Here’s why brows and lashes matter when you’re wearing minimal makeup:

• Brows frame your face. Defined brows add structure and balance to your facial features. They also communicate your expressions and emphasize your eyes.
  
• Lashes open the eyes. Curled, natural looking lashes make you look fresh and awake. They accentuate the beauty of your eyes and give your look a romantic vibe.
  
• Minimal effort, maximum impact. Enhancing your natural lashes and brows eliminates the need for heavy makeup. That means less time getting ready – all you need is a quick brow and lash routine. More on that next.

Brow Grooming Essentials

Now that you know how brows can help frame your face, it’s time to get your brows in their best shape possible.

You’ll want to ensure that your brow shape flatters your facial features. Full-looking brows typically make your face appear fresher and more youthful. You can create the look of fullness with simple makeup tricks. And you can help your brow hair become stronger and bolder with a brow-enhancing serum.

Follow these tips on how to groom your brows for a minimalist makeup look:

Shape Your Brows
First, decide whether you prefer to DIY or have a professional shape your brows. If it’s your first time shaping your brows, seeing a pro will be your best bet.

If you DIY, follow these natural brow shaping tips:

• The inside of your brow should align with the bridge of your nose.
• Your arch should peak above the outside of your iris and lie on the brow bone.
• Hold a pencil against the bottom of your nose, angled toward the outer corner of your eye. The outside your brow should align with the pencil.
• Finish by cleaning up any stray hairs. Follow the natural shape of your brow, and don’t over-tweeze!

A Quick, Step-by-Step Routine for Brows and Lashes

Create your own minimalist brow and lash look with this simple routine:

Step 1: Apply lash serum.
Once a day, apply a thin line of RevitaLash® Advanced Eyelash Conditioner. Use it on clean, dry upper eyelashes only, above the lash line. Let dry completely (2-3 minutes) before starting your makeup.

Step 2: Apply brow serum.
Use the special eyebrow applicator to apply a few short strokes of RevitaBrow® Advanced Eyebrow Conditioner to clean, dry brows. Let dry for 2-3 minutes.

Step 3: Curl your lashes.
With our Signature Eyelash Curler open, place your lashes between the silicone pad and the curler. Get close to the base of your lashes. Gently squeeze the handles of curler together, clamping down on lashes and hold in place. Release the curler and pull away from lashes, leaving the perfect curl.

Step 4: Add mascara.
Apply Length Define or Double-Ended Volume Set beginning at the base of the eyelash, twirling upward and outward. Layer to build length and volume, ensuring product stays wet as you build. (Optional step: Apply Volumizing Primer before mascara for even more volume).

Step 5: Define your brows with pencil.
Start applying the Hi-Def Brow Pencil to the thickest part of your brow. Use short strokes to add definition and fill in any sparse areas. Add more strokes to build a bolder brow look. Brush through brows to blend the color.

Step 6: Sculpt and set your brows with gel.
Use short, upward strokes to apply tinted or clear Hi-Def Brow Gel to your eyebrows. Start from the inner corners and move to the outer corners. This will help sculpt, define, and set your brows. Use the styling brush after application for added sculpting.